create scroll stopping

SOCIAL MEDIA CONTENT

MAKE SURE YOUR BRAND

STANDS OUT ONLINE

Thank you so much for attending my talk to on how to create scroll stopping social media content for your brand. Here are some notes below on the content of today’s session, including links to purchase any equipment mentioned. This page includes affiliate links to products I own and/or love, which reward me with a small percentage of your purchase, but do not in any way affect the price you pay. You will also find a list of ways you can work with me at the bottom if you want to take your content creation further together and hire me either as your photographer or as a consultant.

01.

GATHER BASIC TECH

Ready to start creating some scroll stopping social media content? Here’s a list of the basic photography equipment you will need

SMARTPHONE
Any brand will do. Ideally one with a good camera.

GORILLA POD
Handy for holding your phone, with bendy legs to grip uneven surfaces.

PORTABLE CHARGER
Keep your space clear of trailing wires. Health & Safety will be proud!

 

Whats In My Camera Bag © Tigz Rice Studios 2016

02.

PICK A BACKGROUND

Picking the right background for your photos and video content is just as important as your subject matter. Plain backgrounds are great for making sure your subject stands out in a photo, especially if you are showcasing fine details in hair styling. Luxury wallpaper is great for adding texture and colour to photos. Mirrors are also great if you want to try and show the front and back of your subject at the same time – although be aware of rogue objects and people in the reflections! Make sure your shoot area is clean and tidy, tools and equipment are arranged neatly, and mirrors are polished.

meet the photographer

TIGZ RICE

DISCOVER THE WOMAN

BEHIND THE CAMERA

Creating Scroll-Stopping Social Media Content For Your Hair Salon
Creating Scroll-Stopping Social Media Content For Your Hair Salon

03.

CHOOSE A LIGHT SOURCE

NATURAL LIGHT
Easy to use and completely free!

HIGH-POWER SELFIE LIGHT
Entry level option: choose something dimmable like this with colour control

RING LIGHT AND STAND
Controllable, flattering light for taking after portraits as well as lighting you whilst you work your magic.

ESTHETICIAN LIGHT & PHONE HOLDER
One step up from a ring light, allowing for split lighting, one on client and one on you.

ROTOLIGHT NEO 3 STREAMER LIGHTING KIT
The professional option: What I use when creating scroll-stopping social media content.

04.

CONTENT IDEAS

TRANSFORMATIONS – BEFORE & AFTERS
MEET THE TEAM
CLIENT REVIEWS
RECORD YOUR CONSULTATIONS
TIMELAPSES OF YOU AT WORK
‘HAIR HIGHLIGHTS’
CHAIR CONVERSATIONS
STYLING TIPS
AFTERCARE TIPS
A DAY IN THE LIFE OF A SALON OWNER
TRENDING SOUNDS

Photography Mentoring with UK Empowerment Photographer Tigz Rice

05.

CONSISTENCY

PICK 1-2 PLATFORMS
Where do your clients hang out online most?

REMEMBER YOUR SET-UP
Write down your camera and lighting settings and make sure everyone is using the same for consistency.

BATCH CREATE CONTENT
Filming something? Do it again from another angle, and take photos as well. What else could you shoot whilst the camera is out?

SCHEDULE!
Use a social media planner like Plann and schedule all of your scroll-stopping social media posts for the next month in one day.

social media content

CREATED FOR YOU

HIRE ME TO CAPTURE YOUR

VISUAL CONTENT FOR YOU

online consultation

The POWER HOUR

The Power Hour is perfect if you are new to creating scroll-stopping social media content, need advice about picking the right lighting equipment, want help planning out your social media content, or simply feel that you would benefit from a semi-regular accountability check-in. You could use the session to ask for a social media review, a constructive image critique session from a recent content creation day, or we could our time together to build you a bespoke set of prompts for your next content creation session. The choice is yours!

what’s included

60 MINUTE MENTORING SESSION VIA ZOOM

MINI ACTION PLAN

£300

Photography Mentoring with UK Empowerment Photographer Tigz Rice
Photography Mentoring with UK Empowerment Photographer Tigz Rice

done for you

CONTENT CREATION

Struggling to fit content creation into your day? Not getting the results you want? Are cameras just not your thing? Why not book me and have your content creation done for you! Each session will create enough content to post on social media once every two days for three months, fitting around your other regular scheduled content and business announcements.

what’s included

2  HOURS OF CONTENT CREATION

30  EDITED PHOTOGRAPHS

15  FIFTEEN SECOND VIDEO CLIPS

£750

Travel costs may apply outside of Hertfordshire and London Travel Zone 1

quarterly content

THE FOUR SEASONS

Book a package of four content creation sessions across a twelve month period and take advantage of discounted rates to help you show up with fresh, authentic content all year.

what’s included

INITIAL BUSINESS STRATEGY CALL

12 MONTH SUBSCRIPTION

(FOUR SHOOTS IN TOTAL)

QUARTERLY 2-HOUR SESSIONS WITH 30 EDITED IMAGES AND 15 FIFTEEN SESSION VIDEO CLIPS EACH

£2700

or £225 per month

Travel costs may apply outside of Hertfordshire and London Travel Zone 1

Photography Mentoring with UK Empowerment Photographer Tigz Rice
Photography Mentoring with UK Empowerment Photographer Tigz Rice

elevate your brand

The Editorial Shoot

Thinking about your brand’s next lookbook, editorial or campaign shoot? Want some help putting a concept together or booking models? Perhaps it’s your first photoshoot and you don’t know where to start, or you’re completely overwhelmed by it all and you just want someone else to take this off your hands? You’re in the right place!
My role is much more than a photographer; I’m here to help make your next campaign photoshoot as painless as possible. I know the blood, sweat and tears that you’ve shed to make sure every intricate detail is perfect. The countless hours you’ve spent getting it ‘just right’. All those extra ideas that didn’t quite make it into the final collection. After months of solid hard work, late nights and early mornings; channelling all your energy into this collection, you need to find someone who will do your brand proud. Do you proud.
That’s the point where I come in: I want to highlight all those delicate touches you’ve agonised over that make your work truly special. I want the images to be a continuation of your brand; to ignite a spark in people when they delve into your lookbook or devour your campaign. Let’s work together to photograph your work and show it in the best – and most beautiful – light. 
UK Personal Branding Photographer Tigz Rice Personal Branding Shoot © Tigz Rice Ltd 2022. http://www.tigzrice.com

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