Name: Danielle Barker
Tell us your brand elevator pitch! Your gateway to crystal-clear conversations. We specialise in personalised ear care and hearing solutions, combining cutting edge-technology with compassionate care. Elevate your auditory experience with us.
What inspired you to start your brand? The simple answer is, I love helping people to hear better- whether that be with wax removal or hearing devices. I have worked in the hearing care industry for a while, starting for large corporate organisations and then making my way into the independent sector. I wanted to create something of my own, that reflects my level of care and creates a safe, friendly environment for people to feel comfortable sharing their experiences.
What are you most proud of in your career so far? For me, making the jump from being employed to owning your own business was a huge decision and one that took many years in the making. I think Hertford Hearing has resonated well within the community and I am proud to be part of Hertford.
How would your best friend describe you? Confident, Loveable, and Caring. (She also said I speak funny- She is from Harlow, I am from North Yorkshire)
Name three things that you always carry with you. Phone, Purse, Hand Cream
What was the last book you read? The Mountain Is You.
What inspired you to book a personal branding photoshoot with me? I think it is important for my clients to see the face behind the brand, I also needed to showcase my services and you came highly recommended and did such an incredible job at making me feel comfortable.
Do you remember how you originally found me? The Real Businesswomen of Hertfordshire
Tell us about concept for your shoot – what was your inspiration? I wanted the images to reflect the client journey in the clinic. I think hearing is quite a daunting prospect for many and I wanted to ensure people felt it was a safe, friendly space to share their concerns with me. I feel the images reflect the brand and the personal touch we offer.
Describe your shoot experience with me! AMAZING! I hate having my pictures taken but I was made to feel so comfortable and confident. It was a really enlightening experience for me and helped to build my confidence.
Tell us about your favourite photo from the shoot – why do you love it? My favourite photo is one of me in the hallway of our wonderful Hertford branch. I feel it captures my professional side and I feel empowered when I look at it. I remember being shocked when I saw it and I couldn’t quite believe it was me.
How have your new brand images helped you to become more visible? I have used them everywhere, website, social media, leaflets. My clients feel reassured when they see them, and this has led to lots of people choosing me over competitors.
What advice would you give to anyone thinking about booking a personal branding shoot of their own? DO IT! Money well spent and you will feel so much better after it!
What will your autobiography be called? The Ear Lady
If you could collaborate with any other entrepreneur, past or present, who would it be and why? I couldn’t name one! In my industry I think it is important to be yourself. My clients buy into me as a person and trust me with their health. In the past when I have looked at other people’s success, I find it hard to recognise my own and it’s easy to get carried down a path that is not right for you.
What’s the most interesting thing about you that the internet doesn’t know about you yet? I am quite mechanically minded and when I was growing up my dream was to be a mechanic and own my own garage.
What exciting project are you working on right now? I am currently building relationships with other professionals in Hertford to be able to offer my clients multiple services. I will also be offering wax removal videos in the new year (they are so satisfying, and my clients love seeing them)
Where can we find more of you online? Most of my clients find me through my website or through social media, I will be creating more videos in the new year for my clients to see the ins and outs of Hertford Hearing.