Name: Penny Joyner-Platt
Occupation: Founder of The Plattform, PR and Marketing Director.
Tell us your brand elevator pitch! At The Plattform, we’re all about creating spaces where stories come alive through captivating design and meaningful experiences. We believe in the power of visual storytelling to connect, inspire, and elevate brands to new heights.
What inspired you to start your brand? The desire to bring creativity, purpose, and authenticity to any business owner and entrepreneur inspired the birth of The Plattform. I wanted to create a platform where ideas could flourish and stories could be told in a way that leaves a lasting impression.
What are you most proud of in your career so far? I take immense pride in my ability to set up an agency while being a devoted mum to two young boys. Juggling the responsibilities of motherhood and entrepreneurship has been a challenging yet incredibly rewarding journey. I’m proud to have not only supported business owners in levelling up but also developed long-lasting client relationships through creative campaign work and coaching. And let’s not forget the cherry on top—successfully launching my own podcast alongside my work bestie, Tigz Rice, Diaries of Badass Bosses. It’s a testament to the power of passion, determination, and the joy of creating meaningful connections.
How would your best friend describe you? If you ask my best friend, they’d probably say I’m a relentless dreamer with a heart full of determination. Someone who finds joy in the little details and believes in the beauty of turning dreams into reality.
Name three things that you always carry with you? My trusty notebook for spontaneous bursts of creativity, my phone, and my Mulberry Bayswater.
What was the last book you read? The Smartest Giant in Town – to my boys last night!
What inspired you to book a personal branding photoshoot with me? Tigz Rice, my brilliant best friend, has an unparalleled talent for capturing the essence of a brand. Knowing her work, I couldn’t think of anyone better to visually narrate The Plattform’s story.
Do you remember how you originally found me? Absolutely! Our husband’s (boyfriends back then) went to university together. We met on a night out in London and our now husbands have regretted it ever since!
Tell us about the concept for your shoot – what was your inspiration? We aimed to capture the essence of The Plattform – sophisticated, creative, and wholly reflective of the professional services we offer to a diverse range of clients. Our inspiration drew from the dynamic and multifaceted nature of business development, showcasing the adaptability and effectiveness we bring to the table. The shoot was designed to convey a sense of reliability, expertise, and the ability to elevate any brand to new heights.
Describe your shoot experience with me! Working with Tigz was an absolute delight! Her professionalism, creativity, and attention to detail made the entire experience seamless. It felt like a collaborative journey, and the results exceeded my expectations. She brings out the best in me, from the moment we set up I felt relaxed and comfortable in her company and her ability to get the right angle on every shot meant I was spoilt for choice on my final selection.
Tell us about your favourite photo from the shoot – why do you love it? It’s my power pose shot sat on a sofa with a flick of the hair. It has a strong stance with an air of cheeky personality that captured me in one image. I use it on every platform!
How have your new brand images helped you become more visible? The new brand images have been a game-changer in establishing a visual identity for The Plattform. They’ve become the face of our brand, making us more recognizable and attracting a wider audience who resonates with our story.
What advice would you give to anyone thinking about booking a personal branding shoot of their own? Don’t hesitate – invest in telling your story visually. A personal branding shoot is more than just photos; it’s a powerful tool to convey your brand’s personality and connect with your audience on a deeper level. Choose a photographer who understands your vision, like Tigz Rice.
What will your autobiography be called? “Diaries of a Badass Boss – The PR Years”
If you could collaborate with any other entrepreneur, past or present, who would it be and why? I would be thrilled to collaborate with Peter Jones. His vast experience in business, keen entrepreneurial insights, and ability to navigate diverse industries align perfectly with the values of The Plattform. Together, we could create impactful strategies, fostering growth and success for businesses. It’s an exciting prospect to combine our expertise and drive to make a lasting impact on the business landscape.
What’s the most interesting thing about you that the internet doesn’t know about you yet? One of the hidden gems in my life’s journey is that I had the incredible opportunity to be a backing dancer for Rod Stewart at The Olympic Torch concert held at Buckingham Palace. It’s a cherished memory that adds a touch of rhythm and magic to my diverse story, showcasing the unexpected twists that life can bring.
What exciting project are you working on right now? Currently, I’m diving into a thrilling venture—a PR coaching video series geared towards empowering every business owner to enhance their media exposure. Drawing from years of first-hand experience straight from the news floor, this series aims to provide invaluable insights and practical tips. But that’s not all! A rebrand is in the pipeline, injecting fresh energy and identity into The Plattform. And brace yourself for a show-stopping moment—a colossal PR campaign, fronted by a well-known celebrity, is set to make waves and redefine the game. Stay tuned for a journey filled with knowledge, transformation, and star-studded surprises!