Hasselbald_ShootLdn

Hello you! Are you excited for the weekend? Its been a brilliant couple of days for me working with Wacom, Adobe and Datacolor at the Hasselblad ShootLDN event in London. Held at the Truman Brewery in Brick Lane, the event provided photographers with the chance to get hands on with the Hasselblad equipment, attend seminars with a wide variety of speakers (including Vogue UK), as well as trying out a range of associated photography based projects. Over on the Wacom stand, we had the whole range of Intuos Pro and Cintiq models available to play with, including the brand new Cintiq Companion and Cintiq Companion Hybrid. If you haven’t managed to get your hands on one yet, you are going to LOVE them!

Next to the Wacom stand was the Adobe mini theatre, where I was giving a series of seminars on retouching in Photoshop and Lightroom alongs a whole day of live talks from Richard Curtis and David Mallows. Between us we covered a range of new Creative Cloud features beneficial to photographers, from Smart Objects and Smart Filters to Shake Reduction and Frequency Separation Techniques. I’ll be covering some of these new features over the next few weeks on the blog as I delve into the more technical side of my photography, so keep an eye out if you fancy picking up some retouching tips!

As Part of the Hasselblad ShootLDN Experience, they team had provided a number of opportunities to try out the cameras yourself, including a Shoot The Cover feature with the brilliant team behind Photo Professional Magazine, who I have written for a number of times over the last few years on a number of topics, such as the importance of a make up artist. There was a team of four models with a fashion designer and stylist, who provided attendees with a wonderful array of outfits and jewellery to shoot throughout the day. I managed to find a quiet moment on Thursday morning to get hands on myself!

I have shot with a Hasselbalad before, but it was still an exciting experience to really test out the capabilities of the camera. The images out of the camera were pin sharp  on every shot, despite my wobbly been-on-my-feet-all-week status! The image was then dropped into an InDesign layout and printed out by Epson as a souvenir to take home and show to your mates. Or, in my case, Instagram it!

Speaking of Epson, they were also demonstrating a number of their pro printers and their capabilities on a range of image types. They were kind enough to have a go at printing my current favourite picture in my portfolio, the Flashdance Water Pour, in matte black and white as well as the image of Billie Rae I’ve been using as my Twitter profile for the last couple of months. Both will most definitely be framed in the next few weeks – and James’ parents have already called first dibs on the Flashdance one!

Hasselblad ShootLDN was a great experience and it was lovely to meet and catch up with a number of photographers, retouchers and vendors from across the industry. If you’re looking for a good place to find out more about photography and retouching, as well as the opportunity to network with likeminded creatives, I highly recommend looking out for the announcement of next year’s dates. I plan on being there, so I hope to see some of you there too!

Well, that’s it from me this morning, I’m out at the Institute of Medical Illustrators conference today giving seminars on the new features of Lightroom and Photoshop CC as well as demonstrating the Wacom Intuos and Cintiq range. Look out for snippets of today’s antics over on Instagram and Twitter!

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